This ad from a 1959 issue of Sports Illustrated is interesting for a number of reasons. Most obvious is the ad’s premise of dressing young. From our perspective 55 years later, the men in the ad could hardly look more mature. Yet such were the small distinctions of suit-wearing at the time.
Then, in the box on the right, is the apparent trademarking of this “authentic IVY LEAGUE Model.”
And finally there’s the italicized line in the lower left about being “sanitized linings for hygieneic freshness,” with exclamation point.
I recall Paul Fussell’s having a fitting remark about champagne in his book “Class” (DCG, please return my copy.) Something about how the middle class always saves the unused portion by putting aluminum foil over the top, thereby satisfying its dual yet competing desires for luxury (pronounced “lugzhury”) and thrift.
Or, in this case, an authentically prestigious Ivy League model priced “regardless of budget” and sanitized for freshness. — CHRISTIAN CHENSVOLD