By Matthew Longcore Last month I had the pleasure of meeting Tucker Thompson at a presentation about the America’s Cup. The event was hosted by Black Rock Yacht Club and attended by guests from other local yacht clubs including Cedar Point Yacht Club, where I am a member. Tucker is a sailing television host and …

This article about Nantucket Reds was published by our friend, Muffy Aldrich. Muffy is the editor of Salt Water New England: The Thing Before Preppy. Readers are welcome to subscribe to her Substack. I Took This at the Newport to Bermuda Race Start… …Which Was This Boat. And This Was the Committee Boat for Another …

By Andrew Hubert In case you haven’t heard, the United States has levied a 10% universal tariff and higher individualized tariffs on certain countries, including China and Japan. Even for traditional and ivy styles, much of the world’s clothing supply is manufactured and exported from Asia, particularly China. Many of our readers are gearing up …

By Matthew Longcore “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.” – The Great Gatsby, F. Scott Fitzgerald Summer is definitely my season. Despite growing up in …

By James H. Grant The United Kingdom of Great Britain has many well-known clothiers and outfitters: Aquascutum, Barbour, Burberry, Harrod’s, Liberty of London, just to name a few. Although less heralded perhaps, the firm of J.C. Cording & Co., Ltd., at 19 Piccadilly, London, is one of the finest brands for traditional men’s and women’s …

By Anna Moore Although a far cry from 1600 Pennsylvania Avenue, The Kennedy Compound (as it was formally referred to) at Hyannis Port became quickly established as the ‘Summer White House’ for JFK and Jackie. Rose and Joseph Kennedy obtained the lavish property in 1928, evolving into a central hub and hideaway for their family …

By Dan Covell I realized I finally needed a new wallet. The one I had was at least 15 years old, and while still serviceable, was deeply worn and frayed. Luckily, I was in Andover, Massachusetts, and that meant I could go to The Andover Shop and see what they had in stock. Why was …

Brooks Brothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic button-down collar shirt with a giveaway in collaboration with the Preppy Handbook Fan Club. To mark the occasion, Brooks Brothers is giving away Ten (10) $125 Brooks Brothers Gift Cards. To enter the giveaway: Like the giveaway post on Instagram Follow @brooksbrothers …

By Matthew Longcore There is nothing quite like the beauty of a handcrafted, one of a kind item. My talented wife, an artist with a home based studio, has run her own business for the past five years. We live near the New England coast and spend a lot of time walking the beaches of …

By James H. Grant In the early 1970s, I knew a priest who served as the Catholic chaplain at Emory University in Atlanta. We occasionally conversed over a beer at Jagger’s, a local pizza restaurant. Father Genesse taught me the Latin expression: De gustibus non est disputandum. There are several nuanced translations of the phrase, …

By Matthew Longcore Brooks Brothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic button-down collar shirt – known today as the “Original Polo® Button-Down” – with a special campaign. The campaign features nine individuals including Lisa Birnbach, author of The Official Preppy Handbook. In 1900, Brooks Brothers changed the course of …

Interview with Constantine Valhouli, author of Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop chronicles how The Andover Shop, an iconic clothier in Harvard Square, became an unexpected literary and jazz salon in the 1950s. At its center stood its …

By Dan Covell Devotees of this space might recall pieces from last year written by my brother and me about the power of the Brooks Brothers brand in the Ivy Style universe. I was reminded of this again as I continued my research into Ivy League football souvenir programs at a recent revisit to the …

Note: Back by popular demand, the Tom Davis interview with Christian Chensvold was first published on March 25, 2019. To see the original post with comments PLEASE CLICK HERE.   When I first arrived in New York, I was told about an old guard legend named Tom Davis, who had been running the custom shirt program at Brooks …

By Tammy Thornton Hinckley David Mamet, in his Masterclass on storytelling, casually mentioned Stoic philosophy. He referred to the ancient thinkers as “the porch guys” and encouraged aspiring writers to “only aspire to the things you can award yourself.” It was an unassuming yet impactful nudge toward Stoicism, which neither my friend and business partner, …

By Matthew Longcore Look smart, feel smart, be smart…the superpowers of dressing well. It’s empirically true that clothes really do make the man or woman. The scientific evidence of this is something called enclothed cognition which was first revealed in the July 2012 issue of The Journal of Experimental Psychology by Hajo Adam and Adam …

By Matthew Longcore In an article for Princeton Magazine titled Princeton’s Fondly Remembered Establishments (Winter 2024), Anne Levin recollects about “Landau, the ‘Ivy Style’ woolen shop that closed in 2021 after 66 years on Nassau Street.” The article also mentions “The English Shop, The Prep Shop, and Langrock on Nassau Street sold preppy men’s clothing …

By Matthew Longcore In an article titled The Way of the WASP: The Darien Sport Shop, Darien, Connecticut, Muffy Aldrich of Salt Water New England describes the Darien Sport Shop as follows: “The suits and more formal items were in one area, with skis and lacrosse sticks in another, and a lot of pink and …

By Matthew Longcore Last week, Equipage Etiquette had the privilege of teaching an etiquette and networking workshop to the lightweight crew team at Yale University. We gathered in the stunning Bass Library, a beautifully designed underground space. The group consisted mainly of first- and second-year students, many of whom are currently navigating the competitive process …