Everybody is watching the meltdown – and having bounced back from my own meltdown, I have empathy. My wife never slept with Pete Davidson after we split up, and until you walk a mile in those designer sneakers, you can’t judge.
But you CAN protest the people around him. Does no one love this man enough to talk to him straight? He is a genius musician (yeah I know you don’t like the genre) and at one point was riding the wave of an expanding empire that had him at the forefront of a style. And now he is disassociating, and no one loves him enough to lay that out for him.
I love Brooks Brothers enough to lay it out for them.
The Amazing Tom sent me this article about the Brooks Friday Shirt, and for a minute, my heart sang. Check out the article, and here’s a picture from it.
But then I am cruising around the FB group, and a friend of mine posted this:
Look, I know you are reading this. I know people who know people. And I am not without empathy here, too. I have been in debt. But this is spinning out. I don’t even think people with bad taste will buy this. You simply cannot hawk product just because there was spare fabric hanging around. There is no design here. Not even bad design. It has sleeves. Thanks for that.
There is a segment of the population that has already said its goodbyes. I am still hanging on. I want that Friday shirt, and that other thing is gonna kill it.
Go back to the basics, eliminate almost all brick and mortar. NO experimenting. Curate, for chrissake’s. Renegotiate the debt, and move forward smaller, with bigger margins.