Gant’s Sustaining Style

This is a sponsored post from Gant. 

Founded in New Haven in 1949, Gant is one of the key players in the history of the Ivy League Look, having helped spread the style when it took off nationwide in the ’50s and ’60s. The brand still preserves its legacy, making oxford-cloth buttondowns with such heyday details as rear-collar button and locker loop.

And to ensure you get a perfect fit, Gant has created a detailed shirt sizes guide, showing two ways to determine your shirt size: from a garment or from your body.

Combine these measurement approaches with your preferred cut — from regular to super slim — and you may finally find out what makes you look and feel your best.

You might even end up looking like this guy, minus the cigarette of course:

Gant is making efforts at preservation in other ways as well. The company is deeply committed to the importance of sustainable practices in the apparel industry:

Our vision is to make the world a more beautiful place. In keeping with GANT’s belief that we should Never Stop Learning, we’ve adopted a philosophy of creating products that are premium, preppy, timeless and designed to have a long life. To celebrate our heritage of being a bio-based business, we will continue to source traceable and sustainable plant-based materials globally. This is how we can educate ourselves and act on our ethical, environmental and social responsibilities. GANT will be a brand known and loved for improving waterways in the world. We believe this conscious, sustainable approach to designing beautiful products is the future of good business.

Click here for a video presentation on all that Gant is doing in sustainability.

The timely and the timeless are equally important in keeping the torch of tradition burning for a long time to come.