Another member of Ivy League Look royalty who lived and worked through the heyday has left us. Elliot Gant (pictured above on left), who along with his brother and father ran Gant of New Haven, died on March 12 in Boston at the age of 89.
On Friday The New York Times ran a lengthy obituary with much about the history of the buttondown collar and Gant’s role in helping popularize it:
Beginning in the late 1940s, Martin and Elliot Gantmacher popularized the button-down shirt as a de rigueur garment for Ivy League and Madison Avenue men. They were so taken with their success, in fact, that not long after their company was rebranded Gant in 1949, the brothers adopted the label as their surname.