Last week J. Press, at the forefront of reigniting the cultural relevance of Ivy, hosted a party to launch the Wooden Sleepers shop inside the J. Press Pennant Label store at 501 Madison Ave. This is just the latest in a number of steps by Press and others in the direction of evolving Ivy for a new generation. The Pennant Label, however, is the largest of them.
The Wooden Sleepers shop features vintage denim, military items, workwear and J Press items. The transition between these pieces and the classic Ivy Style pieces offered in the store is seamless (see what I did there?) – the Pennant Label is not a case of either/or as much as it is a case of mix and match. The shop also features styles curated by Brian Davis along with Wooden Sleepers logoed apparel and candles.
In addition to the Wooden Sleepers shop, Press has just introduced Made to Measure suiting and dress shirts to the Pennant Label assortment.
In other Ivy news, Dan Covell sent me this article detailing how madras became a Prep-Ivy staple.
Paywall alert BUT this is also a great article, sent to me by Chris M – which speaks to the psychology of buying enduring and quality clothes instead of “fast fashion.”
Malcolm sent me this video, in which one of the lead characters in the newly released The Burial spends much of the film in J. Press button downs.
An Amazing Tom compilation coming soon.