Editor’s Note – The Jay Butler Penny Loafer review was supposed to post today, but it has rained here in Bedford for the last maybe 213 days straight, and I couldn’t get the pictures I wanted to show you of them. Today is supposed to be nice, so fingers crossed. It is written, I just want to show you what I mean.
So, Banana Republic wants to go Ivy. Mr. Paolo Sandoval writes about it on Inside Hook, here. I like Mr. Sandoval’s writing, but it does highlight the fact that we have more work in front of us. Just a little. I mean, Banana Republic ain’t a garage brand being run on fancy and whim, they have done their research, and if they say Ivy is a profitable avenue, I would have to say, well, so much for the dated, anachronistic argument. Here’s a picture from their website, it gives you a feel. I have a few notes on it. First, congratulations to Banana Republic on the inclusivity. The more we can do to clean up this idea that Ivy is elite and exclusionary, the better. There isn’t much cleaning up to do either, most of the crud is in the corner of the room, but still. Second, to Mr. Sandoval, drop me a line, even here. The difference between Ivy and Prep is confusing but we have a pretty good grip on it here in the comments, come take a look.
As an aside, the three most often asked questions I get in email, in frigging order, are:
- What product do you use and how do you get your hair to do that?
- What’s the difference between Ivy and Prep?
- Where can I buy X?
Speaking of reader’s mail, the site is doing really well. We have tripled daily unique readership in less than a year, in January our average daily unique readership was up over 2,800 just from October. Which is really great, and I am really grateful. We’ve been talking about a redesign for a while now, and we should be launching it June 1. Before we push send, though, if you have any thoughts, I would be grateful to hear them in the comments or email. A little context: the historical content of the site is mission critical, that will not be going anywhere. And of course, the look and feel must reflect the values and aesthetic. The need for change comes from our mission of posting more than one post a day here (we are SO backed up), wanting to give advertisers the best possible platform, and expansion into lifestyle (think GOOP, but KINDA, because the soul of the site is one Ivy-focused piece a day written by one of a handful of writers with complete reader and community involvement). We have some working concepts, but before I hit Send, or Enter, or whatever, I want to make sure what we are offering is in alignment.
Because the site is growing, the reader email is growing, which is also cool. We get inquiries, for example…
Mr. Burton, I really enjoy your stewardship of Ivy Style. Things seem much more civil in my opinion.
Question for you: do you know the maker of Mr. Boyer’s frames in the picture from the most recent post on the website?
Not looking for answers to this one, Mr. Boyer was kind enough to answer the question himself. He has been wearing the same eyeglasses for about 50 years, they are traditional Anglo-American, he gets them at specific shops in Manhattan. Focusers has it turns out, has a whole ivy style (not capitalized, yet) line, which you can see here. The one I think comes the closest to Mr. Boyer’s is pictured below, but go to the site, they have some very close alternatives too.
Here, I could use some help with this.
I am interested in purchasing the belted back trousers in khaki and dress gabardine and wool materials in sizes 33 waist and 31 to 32 length. Please help me to find and purchase.
This is a new note from a very old post, that’s another thing we want to address in the redesign. There is so much new comment content in the old posts, but who has all day to go through searching for it? I mean, I do, because that’s my job. But you don’t. Anyway, if you know where this reader can find such a thing, drop it in the comments please?
And this, if you want to weigh in:
Dear John,I’ve recently discovered your blog and have had so much fun reading through your posts. I am continually fascinated by how much there is to know about clothing and how little of it I’ve ever been exposed to, so pardon me if this is a rather basic question. I was under the impression that polyester was not an acceptable material for high quality clothing, that it was cheap and fell apart quickly and easily. I’ve brought this up to a few people who all had the same impression. I grew up in New Orleans shopping at Perlis and was disappointed to notice that their “poplin” suits are 45% polyester. As much as I love it, it is a small regional brand, and so I assumed they were just trying to sell some suits with higher profit margins. However, I noticed today that J Press, which I perceive as the holy grail of ivy style, sells cool cloth suits that are 44% polyester. J Press is a clothier that I hold in such high esteem that I can’t help wondering if there’s a memo I missed on polyester. Is it more than a cheap substitute for other materials? Do I have too starry-eyed a perception of J Press? I’d love to get your thoughts.Sincerely,
Dear Mr. Burton,
I am a frequent and loyal reader of Ivy Style and I think it is a wonderful website.I reside near Philadelphia, PA. A few months ago, you published an article about a barbershop in Austin, Texas called the Brazos Barbershop. My wife and I already had a trip planned to Austin and, as I found the article quite interesting, I scheduled a haircut and straight razor shave for our visit scheduled for April 14-18. Bottom line-I visited the shop this past Friday and it was a magnificent experience. The barber, Russell Firestone, was an artist as a barber and provided a great shave and haircut. He was a wonderful conversationalist and was extremely knowledgeable about all things ivy. It was a great time all around.Thank you so much for the article-it was one of those side trips that are a little unusual but that make a visit to a city very special. As our son has moved to Austin, I now have a barber in Philadelphia, London and Austin. Great experience-hope to visit again soon.
Keep up the great work,
And finally, thanks for sending me that article about the tie coming back for women. The application is definitively not Ivy, but a rising tide lifts all boats.
Thank you again for all of the support, kind notes and your support of our advertisers. I look forward to your comments.