Chris Sharp found these images in the same Esquire issue featured in our last post: September 1940 (sign up for the archives here.) They should provide further inspiration for any of you who feel stuck in a sartorial rut.
The text for the top image described this college man as wearing the color combination of brown and lovat. His jacket is Shetland, the shirt a buttondown and tie a foulard, and his accessories include a khaki hat and green striped socks. Please disregard the “fringe tongues” on his moccasins.
The page below includes more interesting text; here are the highlights:
A man needs a lot of imagination to get through college. Pressed for time to study, he can, if necessary, spend Friday afternoon from three to five in the library reference room and come out with twenty hours’ reading on Greek art.
A good many college-born fashions are accidents. For instance, there is the case of the student, a stockbroker by this time, who wore a pair of grey flannel trousers with a brown tweed jacket simply because his brown tweed trousers were ripped. It was as simple as that. Presumably he belonged to a strong fraternity and could hold his own on the dance floor. Anyhow, the combination went over; men everywhere liked the idea of the odd jacket, and it became an institution.
… Other university styles emanate from non-conformists. Last season when three-button jackets appeared in most classrooms, a few students, out of perversity, swung to the four-button style.
…. The University Bluebook says: “long on jackets, short on slacks.” The group in the last picture testify to that rule.