Editor’s Note: Having displayed a degree of snark throughout my Ivy custodianship, I just wanted to reiterate, these are not random shots they are real questions – I just don’t get it.
GQ (which is almost out of the fashion business) ran this article about Paris’ Fashion Week.
I want to talk about the article sure, but first, a moment of silence for GQ which is almost out of the relevant fashion business. I remember my first GQ, it had a picture of Ronald Reagan in a brown suit and politics aside that was really the first time I got my head around the value of optics. He looked fantastic, strong, confident, smart. I wish they would go back to the clothes. At least Esquire, which has also detoured some from the sartorial, migrated to a focus on quality writing.
Anyway, and this is a serious question, what is the benefit to Jared Leto of this type of promotion? It isn’t to sell anything. No one in the real world could make it down a grocery aisle in any of this. It isn’t to promote a movie (btw he was FANTASTIC in the Gucci movie, he really is gifted). It doesn’t promote the band (Thirty Seconds To Mars’ song Kings And Queens is a vocal showcase for Leto, he can SING too). What is the gain? Does it lift his “brand?” No, no one says let’s cast him because he puts makeup on his tongue. What does it accomplish?
While we are at it, I don’t understand the purpose of haute couture to begin with. And this isn’t about dressing like me. Cowboys don’t dress like me, but you can live in the clothes they wear. This stuff isn’t wearable, it doesn’t inspire anything in any other genre. What is it’s commercial purpose?
Finally, scroll through the photos they offer. Denim is apparently back in, only David Beckham is in a suit, and Pharrell is at least smart enough to wear something you can walk in.