J. Press has followed up on the announcement of its new Daniel Cremiuex collection with an official release about its Yale parntership that went out last night. The release makes the collaboration sound a bit more formal in nature, and indicates that it will include more than just athletic wear.
This morning J. Press released this snapshot of the lone blazer in the collection, which comes in the shade of Yale blue and includes Yale buttons as well as letter.
Says the “Press” release:
Yale University has entered into a license agreement with Onward Kashiyama, Co. for the production of a Yale University collection to be made available through its J. Press retail stores throughout Japan and the US. The collection, which will be marketed under the name YALE X J. PRESS, will feature an array of items ranging from business and sportswear to casual wear.
The collection was created in Japan, where Yale-themed dress shirts, sportcoats and “dress accessories” are available.
In the US, J. Press already offers Yale ties and scarves. The new items will be available at the end of March. — CC
Who are these Japanese people buying all this Yale gear? It just isn’t something I saw at all, let alone enough of it to justify the production costs…
I wonder if this is some far relegated solely to Harajuku or Omotesando and will die in like two years or less…
Maybe it’s a Japanese thing, but I really can’t see buying clothing from a school I didn’t attend. It’s not even like most people live nearby and want to support the athletic teams.
I have to say I agree with the above comments. What kind of a poser wears Yale-branded gear if he didn’t attend the school or at least regularly attend football games?
@Bradford That’s sorta my point. From my experience living and working in Japan (and visiting fashion areas), I never saw anyone wear anything from Yale other than myself. And at the J. PRESS stores in Japan, I never saw Yale merchandise.
Maybe CC can have a contact at J. PRESS explain where and why they see demand for this.
Just say “No”.
@Richard Meyer (Just say “No”)
That goes for the Press/Cremieux stuff, Michael Bastian, and the new Brooks Brothers travesties as well.
Just say “No” too, as one of Japanese opinion.
I have no idea why do I have to buy it even I did not a graduate from Yale.
I don’t foresee good sales for the Yale stuff. A few old grads will buy, and a few poseurs. Others, as they’ve said, wouldn’t be “old boy” type duds from a school they didn’t attend, and those who attended Yale in the past few decades or currently probably couldn’t care less about this style of clothing.
Now, if Press were making Michigan themed clothing like that, I’ll sing a different tune.
more corniness that seems clueless to me ….
get your “University of Yale” J. Press sweatshirt right here …..
I do wonder what Japanese women think of stuff like this?
*this comment has been self-edited to reduce excessive curmudgeonliness
Thinking about what Japanese, or any other women, are thinking makes my head hurt. Still fun though. ;0}