Hot on the well worn, suede laceup heels of our interview with Jay Walter comes an interview not with the old guard, but the new. UK-based website Permanent Style has a Q&A with two buyers from the popular Japanese brand Beams.
Who knew that “French Ivy” was popular in Japan? From the interview:
Is American style still popular in general? I know it was a big influence after World War Two.
Ivy Style has come in and out of style, and gone through different iterations.
It was popular after the War until the 1970s, for example. Then in the 1980s there was a version called French Ivy. And American Ivy brands became popular again in the 2000s, spurred by Thom Browne among others.
Were you into Ivy Style, personally, when you were growing up?
Yes, I was particularly into French Ivy in the 1980s.
This is a look that’s hard to define, but it mixed a lot of English and French brands – Chester Barrie, John Smedley, Lacoste – as well as some American ones. Myself and Kamoshita-san were both fans of French Ivy.