You probably heard the news yesterday that Ralph Lauren is stepping down as CEO from the company he founded (fear not, he will remain creative director). His successor comes from — are you ready for this? — Old Navy, so we’ll see if things start veering in a new direction.
Speaking of the world of RL, the new fall magalog is out in print and online, and I noticed that a couple of the guys are wearing their shirts half-tucked. Naturally I had to coin a neologism (my second of the day), in this case, “sprezzatuck.”
Surely you’re familiar with (and possibly sick of) the term “sprezzatura,” but for all you freshman out there, it’s an Italian term that means deliberate nonchalance. Appearing to be unaware that your shirt is only partially tucked in — even though you did it on purpose, which is the whole point —is a perfect example.
This is clearly a millennial thing, but that’s not to say Gen Xers during the preppy ’80s didn’t have their own equivalent. Remember this post from a few years back on the disheveled back collar?
And a couple of generations before that there was the crewneck pulled up straight across the front:
Each generation has its own sprezz. Just imagine what the future holds. — CC