The Internet has allowed America’s last remaining traditional-clothing retailers — such as O’Connell’s, which celebrates its 50th anniversary this year — to stay afloat and even grow, despite minimal novelty factor in their wares. “We’ve carried the same seersucker and patch-madras shorts since 1959,” says O’Connell’s owner Ethan Huber.
On assignment for trade publication Apparel, Ivy-Style founder Christian Chensvold spoke with the heads of O’Connell’s (whose American-made, $350 blazer is pictured), Ben Silver, Eddie Jacobs and Cable Car Clothiers.
Of course, not all of them are embracing the idea of selling traditional clothing through the non-traditional medium of e-commerce.
Although The Andover Shop maintains a website, 82-year-old owner Charlie Davidson puts minimal effort into it, saying, “I can’t believe that someone with taste would buy something over the Internet.”