I’ve been sitting on this post for six months, and it finally occurred to me that it would make a good Christmas or Hanukkah gift for the man who has everything.
A reader mailed these with me to share, and we quickly decided that we might as well sell them. I’ve listed the items myself and will take an auction-house cut. According to the owner, they were found at a Brooklyn flea market in 2009. It seems to be a press kit from the early days of the Polo brand. Ralph Lauren started in the business in 1967, and the Polo name was first used in ’68. these are dated 1972.
The lot consists of 11 photos on 8.5 x 11 paper, one contact sheet, and five pages of press release text. A note on one photo suggests these images were destined for the April ’72 issue of Mademoiselle.
What’s interesting for us here is how early Ralph Lauren embraced the polo coat. Yesterday, before deciding to put up this post, I broke out my coat for the first time this season. I also happened to end up shopping in Polo on Fifth Avenue (gloves and socks). The sales clerk noted my coat immediately, and indeed there was a rack of them. But lately the brand has been putting a military-style flap pocket on the breast, a dealbreaker for me.
To check out the auction, head over to the listing here on eBay. Ivy Style is not responsible for readers who may break the bank on a polo coat or take up pipesmoking. — CC