In the 1980s, I would stroll through the oak grove of my small college campus clad in a well worn pair of chinos, cream-colored turtleneck, a pink Brooks oxford and an LL Bean Norwegian Sweater. I was confident in believing I had found the perfect sweater that would be around forever.
Boy was I wrong.
November 1 will see the long-awaited return of the LL Bean Norwegian Sweater after hiatus of nearly two decades. Though not yet listed on the LL Bean website, you can place a telephone order for the sweater now.
Wildly popular in the ’70s and ’80s, the past 18 years have not been good to this preppy icon. In the wake of increased apparel outsourcing, the once authentically Norwegian sweater began being made in China. This sino-faux sweater received a chilly reception, and in one of the trade’s most creative euphuisms, Bean decided to let the sweater “rest.”
Long favored by Norwegian fishermen, the iconic blue with white birds-eye pattern is back and better then ever. Bean has returned to the original supplier, which has been producing traditional Norwegian knitwear for over 70 years from a small, idyllic island factory. The sweater is priced at $129.00 and is available in two models: the original crewneck and a 1/4 zip-neck. The zip sweater will be available through Bean’s retail stores and is designed to appeal to those more accustomed to performance fleece then staid wool.
First introduced in 1965, the Norwegian Sweater earned the devotion of outdoor enthusiasts. The original model was 80 percent unscoured wool for water repellency and 20 percent rayon for strength. The new models are 100% wool. The whole process from farm to factory has improved; advancements in wool and knitting technologies allow the all wool sweater to be stronger, water repellent and retain its shape This change from the original sweater should be good news to devotees of traditional clothing who are largely synthetic-fiber phobic.
“The nearest thing to a prep membership card,” is how Lisa Birnbach describes the Norwegian Sweater in “The Official Preppy Handbook.” The unisex sweater was integral to the preppy layering scheme, and the shoulders were supposed to be dirty as evidence of the deviant social practice of “gatoring.” Birnbach quietly warned against similar outdoorsy models, and encouraged readers to source exclusively from LL Bean. Three photographs, one illustration, and a handful of references in her best-selling tome solidified the Norwegian Sweater as a campus favorite and helped drive sales throughout the ’80s.
Growing up in 70′s the sweater was “the first LL Bean item I wanted,” says project manager Don Rogers, who spearheaded the sweater’s return. Its rebirth reflects a growing interest in American heritage brands, he says. “Now is the right time for the reintroduction of the sweater.” — CHRISTOPHER SHARP