The first line of the Origin Story on their new website is, “Original Madras Trading Company is a family business with a checkered past.” I am friends with Prasan. I didn’t make that joke on our site before this, but I should have.
The Original Madras Company is The Source. For madras. Not surfing.
Their new website is terrific, great imagery, and Prasan has a sense of humor, not something you see in a lot of web copy.
One thing they take seriously though is the hand weaving. You can read about it here, and you should. Under their turmeric yellow salvage label the clothes are all hand woven by a single weaver. It takes much longer, but I have felt the cloth in one hand and machine made in the other and you can feel, and see the difference. They list a lot of reasons why they do this, from the singularity of design (each piece is unique because it is made by hand)to quality, but the one that stuck out to me was this reason:
But the best news is… you can now buy off the site. Here. For our purposes, I will start with the most traditional.
Here it is in full view:
Not an all-those-colors person but want an exceptional, traditional shirt to wear this summer?
The last thing I will show you here is the shorts but really, take a few minutes and check out the whole site. There are drawstring pants. I have a pair (not of these but I mean just a pair in general) and they are fantastic for weekends. There’s a short sleeve shirt there that looks great, I just never have been able to pull it off. Some people look good in that, I do not. The new site is gorgeous, and really well written, and this is a values-based company. I am going to buy the drawstring pants. Let me know what you are buying.
Here are the shorts.