The Preppy And The Trout

Here’s the book that was mentioned in the comments thread on the Sweet Briar post. “The Preppy And The Trout” by Richard Reichardt was published (self-published?) in 2011. The synopsis reads: Set in the glamorous resort town of Sun Valley/Ketchum, Idaho, the story revolves around a young, insecure, former lacrosse star who owns a fly-fishing


Good Night, Sweet Princess

In a recent post on UVA, discussion in the comment thread turned to the imminent closing of Sweet Briar College. Assistant editor Chris Sharp offers the following musings. * * * The pink and green world comprised of both alumni and the larger preppy diaspora was recently rocked by the news that Sweet Briar College


What Is The Origin Of The Two-Button Cuff?

The Masters golf tournament gets underway tomorrow, and so in the interest of timeliness we present the above photo to fuel historic conjecture. The photo is of Ernest Jones, one of the most famous early golf instructors and author of the classic tome “Swing The Clubhead.” Jones was an Englishman who lost a leg in


Pattern Recognition: Happy National Tartan Day

April 6 is National Tartan Day. In its honor, Richard Press shares some thoughts. For more Tartan Day coverage, visit our fraternal site * * * The Heyday of Ivy, the period after World War II until the civil disorder of the late 60s, regarded costume with contempt, at least at J.Press. Understatement was


Typical University Of Virginia Students, 1962

Following our April Fool’s Day diversion, we return to the topic of UVA with this wonderful find by assistant editor Christopher Sharp. Pictured are caricatures by Carlton Abbott entitled “Typical UVA Students,” which appeared in a 1962 issue of University of Virginia Magazine. Pictured above is The Ghoul, whose description reads: Amusements: Bicycling, Chess, Newcomb


Take Virginia: The Photos Of Ed Roseberry

As a follow-up to our post on Country Club Prep, which was founded by two men who met at the University of Virginia School of Law, we’ll take a look at UVA during the heyday, a subject we haven’t looked at since last Thanksgiving. Ed Roseberry was a local photographer who chronicled life around Charlottesville,


Keys To Success: Country Club Prep Hits Year Three

The PITA tree — that’s preppy-Ivy-trad-Americana (haven’t used that in a while) — is a century old. Its roots are deep, and now matter how hard the fickle winds of fashion blow, the tree stands strong. Without belaboring the metaphor, the PITA tree’s branches bend and twist with each new generation, and future historians of


The Stylish Life: Golf

I’ve alluded a couple of times (especially if you follow me on Twitter) to a golf book I wrote, and today is the official release date, so I’m pleased to finally share what it’s all about. The book is called “The Stylish Life: Golf” and is part of a new sports series from the publisher,


The Polo Flagship’s New Haberdashery Section

Two weeks ago, the Polo flagship on Fifth Avenue, which opened last fall, created a new section in the store called the Haberdashery. It’s where you’ll find all the ties, dress shirts and cashmere sweaters — and all in the spring colors you’re anxious to wear. There are also plenty of sportcoats in spring fabrics,


Even Traditional Customers Like Something Fresh

Yesterday, while we were posting about Brooks Brothers’ home collection, another publication posted about the brand in a much more far-reaching way. presented an interview with Luca Gastaldi, CEO of Brooks for Europe, The Middle East and Africa. As far as the big picture goes, this is the choice passage: “It’s a good thing


Pillow Talk

Last night I put up a post on Masculine Interiors entitled “The Man In The Brooks Brothers Home.” It featured a selection of home items offered at Brooks, including shirting-inspired bed sheets. The post also included rep-striped pillows, and soon after I received several messages from guys who didn’t even know they existed. They do.

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Light In The Fog: Streets Of San Francisco’s Mike Stone

When we ran our profile of a tradly dressed Washington DC police officer last week, a reader left a comment invoking the name of Mike Stone, the cop played by Karl Malden on the ’70s TV show “The Streets Of San Francisco.” In contrast to his wide-lapelled and groovy necktie-wearing partner (played by a young


Ivy Trendwatch: GQ UK Does Ivy League Fashion Shoot

We haven’t had anything to classify as Ivy Trendwatch in some time, but today the UK edition of GQ Style unveiled a video, apparently of a photo shoot entitled “Jocks & Nerds.” It features a campus setting with penny loafers and white socks, bicycles and sweaters with class year, plus the usual tedious model antics


Fashion Police: Ivy Style Reader Is A Top Cop

This week a member of Ivy Style’s Facebook group shared a pic of himself doing his best version of Ivy-inspired-on-a-budget, while noting that he is a police officer. I thought it very interesting and asked how he came to the style, why it appeals to him, and how others view him. Here’s what he had


Green Day: 1950s Campus Ads For The Fighting Irish

In honor of St. Patrick’s Day we pay tribute to the Irish — specifically the Fighting Irish of the University Of Notre Dame. After a long and fruitless search for vintage images, I finally found a few in the campus magazine called The Scholastic, where there were some ads for Arrow buttondowns, “natural” tuxedo rentals


Tennis Anyone? Ralph Lauren, 1972

Last week my local courts were two feet deep in snow untrodden throughout the winter. Now it’s all gone and I suspect the courts will open this week. According to the tumblr page where I found this image, it’s a Ralph Lauren ad that dates to 1972. It may be the earliest RL print ad


The Young Man’s Guide To Tennis Sweaters

 In the market for a tennis sweater, even though you don’t play tennis, or even cricket? Here’s some of what’s out there. Above, Bills Khakis cotton sweater, $325. Below, wool vest from Cable Car Clothiers, $298: Wool sweater by Smart Turnout, $280: Brooks Brothers Red Fleece, on sale $49: Ralph Lauren Wimbledon umpire vest, on


Love All, Play: The Tennis Sweater Mounts A Comeback

According to a post on Monday, the tennis sweater is making a comeback. The post is about women’s fashion, however, and what’s more the evidence supplied is rather scant. That didn’t stop us from revisiting the topic, which we last looked at in July of 2013. Christopher Sharp to serve. * * * Late


Why, Oh Why? News Roundup + 1950s Ivy Doo-Wop

We start the week off with a rather motley miscellany. Above, a 1958 novelty tune called “Ivy League Clothes” from a little-known doo-wop group called The Gaylarks. Damned if I can tell what the hell they’re singing about, save for “why, oh why?” Something about Ivy for girls. It’s from a time when the trunk


Roll Of A Lifetime: Esquire On Buttondowns, 1983

A reader recently left a comment saying that collar roll is a fetish of the Internet age and that didn’t exist in the analog decades. Assistant editor Chris Sharp tapped his photographic memory, rummaged through his archives, and immediately produced an article from the April, 1983 issue of Esquire in which John Berendt opined on


Heyday Harvard

While researching the Harvard dorm rooms post for Masculine Interiors last week, I came across some student shots from the late ’40s up to 1960 or so. Note filthy sneakers in top image. — CC  


Golden Years: Bow Tie Laugh Riot

An extraordinarily witty and cleverly packaged new book by James Gulliver Hancock succinctly titled “The Bow Tie Book” addresses the idiosyncratic cravat style alternately viewed as eccentric, erratic, professorial, bohemian and Churchillian. The book is loaded with a compendium of bow tie history from many eras in an uproarious agenda. Social Primer K. Cooper Ray