Yesterday J. Press announced a new made-to-order shirt program. You choose the fabric, fit and details and receive the shirt, which is made in the USA, in three to four weeks. Prices start at $135.
Given the competitiveness of the dress shirt market — not to mention the current state of office attire — we asked JP exec Robert Squillaro to elaborate with some details.
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IS: What’s new or different about this program compared to your previous shirt offerings?
RS: We have offered this program in our stores for the past season and have had great success, but want to extend the offering to our customers that are not able to visit one of our retail locations or are not comfortable shopping in person.
IS: Unlike, say, natural shouldered jackets, the shirt market is quite competitive. Why should men go with this program?
RS: For starters, there are not many brands offering MTO shirts that are made in the USA for $135 each or $125 each for orders of 3 or more. Add to that our classic collars and iconic flap pocket among the options available when selecting from the over 80 fabrics offered. We offer neck sizes from 14.5” to 20” and sleeve lengths from 28” to 39”. All classic oxford cloth shirts are made with an unlined collar and cuffs.
IS: On a bigger picture note, do you have any remarks on the brand in the wake of the virus and any changes in consumer behavior and clothing choices over the past several months?
RS: Since the middle of March when people began to quarantine our business really began to shift to more casual items. We’ve had a very strong performance with all of our sportswear categories, especially iconic fabrics such as madras, seersucker, chambray and poplin. Seasonal tailored items in these fabrics have also done well considering the current situation and our made in USA shirts and khakis continue to sell well. Our 3 pack of oxford cloth masks made for us in the USA have been selling out as soon as we receive them.