J. Press has produced a really cool new catalog for summer 2016. Why cool? Because it was produced in Japan and translated into English. That means it really plays up the heritage of the Ivy League Look, as well as offering that ever-curious glimpse into our national style from the point of view of outsiders who’ve done so much to maintain and preserve it.
The catalog also has a contemporary feel that’s neither fashion-victim York Street nor super-stodgy box cut, but rather something in between. Something, in other words, that has a chance to win over new converts while still staying true to the brand’s roots.
The company could not provide a PDF, so here are scans that I hope are legible and not too crooked. You can click on them to enlarge.
The quotes inside are priceless, including “Dressing in J. Press is a way to display one’s personality,” attributed to Irving Press; “Good in the past, good in the present, good in the future,” said by Jay Walter; and the phrase I used for the headline above. — CC