John Burton, CEO of the Ivy-Style Media Group, announced today that the organization has come to terms with Sarah Bogart Cooney of FewerAndBetterBlog.com to create a weekly Women’s Ivy post and to participate in the promotion of Women’s Ivy as a style and an ethic.
“There simply is no one better that we could have gotten for this role,” Burton said. “From her engaging and personable writing style to her integration of values into aesthetic, Sarah is the best get out there. Take a look at her blog. Sarah’s approach to quality, simplicity, and elegance are exactly what this niche is crying out for. Women’s Ivy has its Exhibit A in Sarah Cooney.”
“I am so excited to be joining Ivy Style as the Women’s Ivy columnist,” Cooney added. “I am a longtime reader of the site and value the community that has been built around it–particularly in the shared values of care and respect for others. I have deeply enjoyed the conversations in the comments section and in the Facebook group and I look forward to helping facilitate this community, as well as writing about Women’s Ivy style.”
“In addition to writing my blog,” Cooney continued, “I run a small Manhattan-based historical society. I love to read, write, and needlepoint, as well as play squash and tennis. My ultimate wardrobe weakness is a cashmere sweater, but the runner-up is a great pair of loafers. I studied anthropology in college and love to think and write about the meaning behind clothes.”
“I am a native New Yorker, who, after stints in Maryland, Colorado, Texas, and D.C., moved back to New York in my late twenties. My husband, preschooler, and I live in the New York suburbs. I write a blog, Fewer & Better, which I started in 2021. Fewer & Better is a maximalist’s attempt to live a more edited life–think Nancy Meyers meets Marie Kondo,” Cooney said. “I write about the sentiment behind clothes, the importance of the personal touch, and the joy of knowing that what you own is also what you love. In focusing on quality over quantity, and well-made forever pieces over consumerism, I have tried to bring meaning back to my wardrobe. To me, clothes aren’t just clothes; they are the ultimate form of self-expression.”
“One of the things that I am most proud of at Ivy-Style since we took over is that we have started to make a real impact on removing the elitism from the perspective,” Burton concluded. “Investing in the promotion of women’s Ivy is long overdue. Sarah’s work is going to lift the tide that will lift all boats. I have a lot to learn about women’s Ivy and I will be joining our readers in an education from her.”
Ivy-Style.com is published by The Ivy-Style Media Group, and is the largest and gold standard of websites covering traditional fashion and lifestyle. Together with Ivy-Style’s social media presence, The Ivy-Style Media Group is an archival and contemporary reference point for the traditional aesthetic and the values associated with it, all the while promoting an inclusion-forward stance on all content.