Gentrified Campus: The J. Press 4/3

Our confrere Matthew Jacobsen of recently supplied us with a vintage article from the pages of Gentry Magazine (see “The Gentrified Campus.”)

Now he follows up with another one, this time from Gentry’s Autumn 1952 issue, that provides an eye-opening glimpse into how collegiate attire was presented to young men at the time.

As in the previous piece (which featured, among other oddities, a one-piece corduroy “loafing suit”), the curious is juxtaposed to the classic.

Timeless items include plenty of dark-gray flannel suits and odd trousers, double-breasted camel hair polo coats, and the ubiquitous rep tie. Surprisingly, the trendiest items are from J. Press, suggesting the brand’s onetime willingness to experiment.

The J. Press of today looks to the 1950s for inspiration, but the J. Press of the ’50s apparently looked to the Gilded Age. The results are a four-button-rolled-to-three Shetland sack coat (the caption suggests it can be worn with all four fastened), and a nine-button, lapeled odd vest in mustard doeskin that “follows Victorian influence.”

If anything is to be learned from this, it’s that gray flannel goes with almost anything, and that the quest for the traditional sometimes ventures into the archaic. — ZACHARY DELUCA

3 Comments on "Gentrified Campus: The J. Press 4/3"

  1. I would buy that coat today. Actually, I can buy that coat, just not in classic jpress prints. Western outfitters will sell it as an “old west” costume:

  2. whoops, here’s the picture of the black one with the 4/3 roll showing. 80% poly though.

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