Gant Takes Yale Co-op Collection Global

Yesterday Gant took its Yale Co-op collection global. Released last year in the New Haven store, the collection is now available online and in Gant stores across Europe and Asia.

The release is backed by a hefty marketing campaign that includes photos of current Yale students and faculty, as well as vintage images such as the one above. For more images from past and present, click on over to the Quest blog, where I put up an extended post yesterday.

I saved this gem for you guys, however. Included among the digital ephemera is this 1968 article from the Yale Daily News. Evidently discount sales were a rare occurance back in the day, and given that oxford-cloth buttondowns were as basic a necessity to students as pencils and notebooks (though not for long), there was a mob scene at the annual Washington’s birthday sale unlike those wedding-gown warehouse sales where bridezillas claw each other to pieces. — CC

7 Comments on "Gant Takes Yale Co-op Collection Global"

  1. Speaking of bridezillas: did you read this article in The Economist, Christian?

    http://www.economist.com/node/9218103

  2. Roy R. Platt | March 27, 2012 at 6:19 pm |

    Wondering who would spend $115.00 for a Gant OCBD that doesn’t come in sizes rather than spending $79.50 for a Brooks Brothers OCBD that does? Are a button on the back of the collar and a locker loop important enough to give up proper fit and pay $35.50 more?

  3. Reactionary Trad | March 27, 2012 at 7:21 pm |

    Rest assured that the cut is not really the same as the original OCBD.

  4. The neo-Gant stuff is such a scam and an insult to my intelligence. If I wanted to over pay for BD’s and trousers, I’d go to Cable Car or Ben Silver before the 21st century manifestation of “Gant”….a company that’s seemingly dead set on ramming their “heritage” down my throat.

  5. Roy R. Platt | March 28, 2012 at 6:07 am |

    A review comparing a $115.00 Mercer shirt to a $115.00 Gant shirt might be amusing.

  6. Guess that’s one good thing about monthly sales these days! I wouldn’t want to get caught up in that scene.

    Gotta agree with the others. If they’re going to try to sell us on “heritage”, the shirts should at least come in exact sizes. No shirt that price should be in alpha sizing.

  7. Another insult to the intelligence: previous ‘Gant’ repro shirts have the Gant logo on the locker loop or sleeve placket; I suspect these will be the same. Even if the other details were perfect – they blatantly are not of course – that would be enough to repulse me.

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