Duck Head has been sitting on the bench since the last time the heritage brand fowled out. Now it’s back in the apparel game with a new coach, or rather owner: Oxford Industries, which also owns the Tommy Bahama and Southern Tide brands.
You can see by the newly relaunched Duck Head website that they’re aiming at a customer they already know. The model is not a scrawny kid but a well seasoned man of fifty. He also rides a motorcycle. And whereas the guy in charge was a Ralph Lauren alum who wanted to create a preppy brand, the new feel is more workwear.
The chino is priced at $114 and features an extra-fancy rear label:
And a button that’s just ducky:
Shirts continue the workwear theme with denim, chambray and plaid:
The polo comes with a logo, of course, but the logo on the oxford is a bit different from other brands:
And as with any heritage brand revival, there are plenty of t-shirts to help spread the word.