Forgotten Footwear: Lloyd & Haig

In his memoir Cheerful Money: Me, My Family, and the Last Days of WASP Splendor, Tad Friend writes, “My generation was the last to receive silver christening cups and to be taken shopping for the chain mail of adulthood: camel hair coats and Brooks Brothers suits and Lloyd & Haig shoes.” 

The provider of the footwear component of Friend’s aristocratic armor was the fierce and aging patriarch Sherman Tarlow. Sherman Tarlow was born on December 12, 1904 in what was then Russia-controlled Poland. He came to the United States as a teenager to work for his uncle and immigration sponsor Isadore R. Tarlow, who was a partner and eventual owner of Alden Shoes. Sherman Tarlow worked his way up the Alden organization from the factory floor, and was selling shoes for Alden in New York City when he joined Ed Meyers in the shoe business in 1931.

Meyers had taken over a failed shoe store on Cedar Street in New York City that was started in 1929 by two Englishmen; that store was Lloyd & Haig. According to Tarlow family lore, Lloyd & Haig was to show a profit the first year of Sherman’s involvement or he was out. The year ended in the black, and Meyers and Tarlow were partners until 1956 when Meyers died. Tarlow would buy the Meyers family interest in 1958, making Lloyd & Haig a wholly Tarlow family enterprise. Lloyd &Haig would operate eight stores, five of them in Manhattan, during its 65 years of brick-and-mortar operations.  

Lloyd & Haig shoes were both collegiate and post-graduate favorites. It offered heavy-duty models suitable for the campuses of the 1940s. The brand was carried by Langrock, The Princeton University Store and the Yale Co-op. Lloyd & Haig appears in the first advertisement for The Andover Shop in 1948.  The name fits perfectly with the other Anglo-American goods being sold, such as English brushed hose, regimental ties, hand-loomed Shetland sportcoats and other British and domestic woolens “tailored in the traditional style of Cambridge, New Haven and Princeton.” Lloyd & Haig was carried by The Andover Shop for many years and was offered to New Haven’s students again when the shop did a traveling road show in enemy territory in 1956.

Ruth Tarlow, the last owner of Lloyd & Haig, estimated that initially 96% of the shoes were manufactured in the US.  The company grew to offer both American and English private label shoes. It was able to offer its  Lloyd & Haig shoes at a lower price compared to other branded shoes. The UK manufacture of choice was Cheaney; the American shoes included Alden and Hanover. 

In 1957 Sherman’s son Bill joined the business. He was followed by his brother Alan in 1962. It would be Alan that would endured the painfully silent daily commute from Long Island to Manhattan and back during the final years of Sherman’s life. Sherman Tarlow had gone blind and Alan was tasked with the chauffeuring duties. Sherman Tarlow died tragically in 1977 when he was hit by a car while crossing Sunrise Highway in Merrick at dusk. — CHRISTOPHER SHARP

Photo via Vcleat; head over here for more on Lloyd & Haig. 

17 Comments on "Forgotten Footwear: Lloyd & Haig"

  1. Old School Tie | June 19, 2019 at 12:34 pm |

    Cheaney is either a shoemaker, manufacturer, factory or whatever other descriptor you care to use relating to its production of footwear. A “manufacture” makes watches from scratch, fabricating all or the vast majority of parts themselves in their own facilities. They do not make shoes.

  2. Charlottesville | June 19, 2019 at 1:03 pm |

    Thank you, C. Sharp. A very nice piece on a brand that I have heard of but knew little about. The memoir by Tad Friend is also new to me, and the reviews I saw on line sound promising. I have placed my order and hope to have it in time for weekend reading. By coincidence, I am wearing double-soled longwings today, but alas in black rather than the lovely burnished brown shown above.

  3. Hardbopper | June 19, 2019 at 2:05 pm |

    Great article, and David has a great site. I would love to have a pair of those. “…the American shoes included Alden and Hanover”, and FootJoy. Great stuff!

  4. The heavy long-wing was the one and only shoe of my youth and collegiate years. The style continued well into my adulthood as a mainstay for business and leisure time among college-educated professionals. The loafer, in my mind, is always something associated with teenage girls and foppish boys. Moreover, I can’t say that I recall seeing any serious professional in tassle loafers back in the day. I realize that view is not among the received wisdom of this blog, but I defer to more observant scholars.

  5. Old School Tie | June 19, 2019 at 3:57 pm |

    Oxfords for business, brogues for the country, loafers for loafing…

  6. “until 1956 when Meyer’s died.”
    Meyer’s what died? Wife? Pet cat? Chevy?

  7. Wore Lloyd & Haig in the early 80’s. Great shoe.

  8. Richard E. Press | June 19, 2019 at 5:54 pm |

    Love the Andover Shop ad noting owner Charlie Davidson, “formerly of J. PRESS”

  9. Henry Contestwinner | June 19, 2019 at 7:17 pm |

    I, too, am wearing wingtips today: they’re in taupe suede, from Sperry, with rubber soles. While they’re an excellent color for summer, they are regrettably warm, which limits their wearability. Fortunately, “summer” isn’t so hot around here, so I can wear them even though they’re on the warm side.

  10. Hardbopper | June 19, 2019 at 9:22 pm |

    You could get out the electric drill and a couple of bits and make that brogueing functional.

  11. Hardbopper | June 19, 2019 at 9:32 pm |

    …and then you could wear them sans socks, and the hair on your feet would grow through the holes, taking it to a whole new level.

  12. Curmudgeon | June 20, 2019 at 12:35 am |

    Tad Friend’s generation may also have been the last to correctly write “camel hair” rather than “camelhair”.

  13. John L. GIbbons | June 20, 2019 at 9:16 am |

    I still have a pair of patent leather lace-up formal shoes that I purchased from a Lloyd & Haig store in Manhattan more than twenty-five years ago.

    Quality and value for the customer — what a concept!

  14. Great post very informative.

  15. Wait, do I read that right? A blind man was crossing the Sunrise Highway in Merrick? Yikes. Not surprising that didn’t end well . . .

  16. Henry Contestwinner | June 24, 2019 at 10:42 pm |

    Excellent, Hardbopper, excellent!

  17. Still have a pair of brown cap-toe oxfords from Lloyd & Haig when I worked in Manhattan in the mid-1980s. Been through the summer heat and winter slush. They’re still among my favorite formals and holding up very well.

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