Changes On York Street

York

Nothing gets past you guys. This time “DCG” alerted us to a report in MR Magazine from three weeks ago, in which J. Press announces that the Ovadia brothers have been relieved of their duties designing for spinoff collection York Street.

Ironically the line is not being killed but instead expanded internationally, beginning with Japan.

Ariel and Shimon Ovadia had served as creative directors of the capsule collection since its launch in 2012.

In other York Street news, this time the street in New Haven, J.Press this week announced the opening of its new location at 260 College Street, which is just one door down from the storied Owl Shop, one of the last great campus tobacconists.

Google pulls up this street view when the new address is entered:

jpnewstore

J. Press was forced to vacate its longtime home at 262 York Street building when the building was slated for demolition. — ZD & CC

17 Comments on "Changes On York Street"

  1. Urban Outfitters. Cremieux, Obadia Bros. The beat goes on.

  2. maybe they should try McNairy, oops, they already did. How about marketing their Japanese line to young people in US?

  3. David Wilder | March 14, 2014 at 2:50 pm |

    Welcome news for Jay Squeeze!

  4. A great opportunity to discover whether the people running J. Press are themselves the idiots responsible for the York Street’s embarrassment, or whether its utter failure can instead be attributed solely to the Ovadias’ lack of taste, talent, understanding, and business sense.

  5. You really got my hopes up that it was disappearing entirely. Perhaps the new head honchos would do well to look around the internet and see the ACTUAL reaction to York Street (as opposed to GQ et al’s lip service). Try typing “J Press” into an eBay search. There are almost as many garments from 2+ seasons of York St as there are from all other J Press ventures combined. Seems like people can’t wait to unload this stuff.

  6. @FLW – I typed in “J Press York” into eBay and only had 9 returned clothing items. Am I missing something??

  7. I’m probably in the minority in thinking that it’s too bad that York Street didn’t do better. Back in my dad’s day, J. Press was the trendy alternative to Brooks Brothers, and I’ve always found it a bit funny that they’re now seen as an ultra-conservative alternative to BB.

    And I also failed to find lots of York Street stuff when I searched eBay for “J. Press.”

  8. JPress New Haven store is to the right of the convenience store in the photo – I was there in December & it’s clearly a temporary location. Same mdse & same manager. 1/2 block from old campus Phelps Gate. 1 block from Ensons Men’s store, another good store on Chapel Street.

  9. Oh, good riddance to the Ovadias & their choices for York Street.

  10. …are those shoulder pads in the trench coat?

    Woof.

  11. @Im

    Re: “Back in my dad’s day, J. Press was the trendy alternative to Brooks Brothers”

    What time period are we talking about? I’ve never come across this idea before. In fact, I have always thought of being more conservative than Brooks.
    Thanks in advance for your reply.

  12. I’m 64 and I’ve always thought of J. Press as being dowdier than Brooks Brothers.

  13. My dad would have been in college in the late ’40s. I recall him saying that him and his friends used to get stuff from Press and saw wearing the clothes they bought there as something of an act of rebellion because Press was considered to carry stuff that was modern compared to some of the alternatives.

  14. I’m English and I consider J Press to be like Brooks Brothers, only higher and fewer.Also in my experience the Press trouser cut is mildly irritating, being too. I had a wonderful blue nailhead oxford but it didn’t last.

  15. I wish we could thoroughly remove the shameful Ovadia stain from the Press legacy.

    What a total failure that embarrassing experiment was.

  16. James Redhouse | March 16, 2014 at 3:22 pm |

    J. Press was using black-and-white photos of ultra-conservative items in their brochures, long after Brooks was using color photos of outrageously pink and bright green items.

  17. The black & white pics just LOOKED ultra-conservative. Color printing was super-expensive until fairly recently, and small firms often just didn’t bother. Press had the radioactive prep colors in Shaggy Dogs, vibrant silk ties, and snazzier tweeds. This was certainly true until the sale, and for quite a few years after. I found BB hopelessly boring at the time, particularly since Chipp was still around and with a street level store next door.

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