As a follow-up to yesterday’s post on the declining demand for traditional-fit shirts at Brooks Brothers, I think we should take a sampling of the fit preference of Ivy Style readers. It occurred to me, though, that there is likely a correlation between fit preference, age and physique.
Therefore, while this is hardly scientific, the poll consists of three questions. After all, if 80 percent of respondents indicated that they preferred the baggiest possible fit, it would be worth knowing if a similar number were over 50 and generous in the midsection. Likewise, if 80 percent indicated a preference for extra-slim-fit shirts, the number might suggest youth and ectomorph proportions. But just as with politics (not to mention every other possible subject of debate) Ivy Style readers are surely a mix.
And to make the point that fit preference and physique may not always align the way we think, pictured above is famous thin man Fred Astaire in a full-cut oxford buttondown. — CHRISTIAN CHENSVOLD
Today Brooks Brothers is running an online campaign for its buttondown “polo” collar shirts. The tagline is “the shirt that changed history” (it’s also running as “a shirt that changed history”). Introduced in 1896, within a couple of decades it was already the default shirt for style-setting college men in the Northeast, and on places such as Wall Street, where such men went on to work.
But now history itself — namely the future history that is being made right now, if you follow me — is changing the shirt.
Last week a reader informed us that he spoke with Brooks Brothers’ customer service department as was told that traditional-fit shirts would no longer be offered in stores, and could only be purchased through the website. We reached out to a contact at the company to verify. A spokesperson reiterated that Brooks makes four cuts of shirt — traditional, regular, slim and extra-slim — but that traditional needs to be ordered online or in-store, as it’s not stocked on store shelves.
There is simply less demand for the traditional-fit model, whereas sales for the other three fits continue to grow each year. We recognize that that the traditional-fit shirt is important to some customers, therefore we continue to make it available in all the same fabrics.
The key phrase is “less demand.” Don’t blame the retailer, blame your fellow men. — CC
August 28th seems like an odd day of the year to dedicate to the wearing of bow ties. It’s summer, when many are trying to avoid ties if at all possible. And everyone’s preparing for the long weekend, if not already somewhere coastal or tropical.
Yet tomorrow is indeed National Bow Tie Day. Consider this your 24-hour notice (perhaps R. Hanauer, who operate bowties.com, can overnight you one).
It’s also the perfect excuse for a poll. Come on, tell us how you really feel. — CC
Recently J. Press sent out an email plugging its fall items, so if you haven’t visited the “new looks” page, take a look.
And while you’re there, tell me if things look a bit different compared to seasons past. The mannequin forms, shirt collars, tie choices — something feels like a piano slightly out of tune. (Continue)
We’ve had such a steady stream of newsy material that the menswear trade shows have been put off for months. So for the rest of this week I’ll be posting photos from shows in January, springtime, and just a couple of weeks ago. In other words, there will be a seasonal mixture. Check back on this post; new photos will be placed at the top. — CC (Continue)