Renowned menswear writer G. Bruce Boyer has generously given Ivy Style his imprimatur to reproduce several chapters from his 1985 book “Elegance.” It will mark the first time the articles have been digitized for the Internet.
We thought of no better way to launch the series than with Boyer’s chapter on Brooks Brothers, which is based on an article he originally wrote for the May, 1981 issue of Town & Country.
By G. Bruce Boyer
From “Elegance,” WW Norton & Company, 1985
When it phased out its custom tailoring department, the story was carried on the front page of the New York Times. The Daily News Record has called it the greatest men’s store in the world. It has a history going back over a century and a half and is in fact not so much a clothing store as an institution of American life. There is really nothing to compare with Brooks Brothers.
And of course, it is not just a men’s store any longer. In fact, it was something of a sociological event when Brooks, the bastion of masculine conservatism, opened a women’s department back in 1976. Not that women and Brooks discovered each other then for the first time, you understand, since the ladies had been lurking about the store for years, making off with raincoats and Shetland sweaters, ordering Bermuda shorts and polo shirts from the boys’ department. In 1949 Vogue photographed a woman in a pink Brooks Brothers button-down shirt. The decision to start a women’s department simply reflected an awareness of the arrival of the businesswoman and Brooks Brothers’ determination to accommodate her. After all, the firm has dressed her husband since the beginning of the nineteenth century.
Long before a Mary McCarthy heroine, in her short story “The Man in the Brooks Brothers Shirt,” picked up such a gentleman on a train ride, the relaxed Establishment Brooks look had more than a whiff of the right stuff. Once suspected an old school tie stuffed in the pocket, a library crammed with well-thumbed English essayists, and possibly a full-bent briar. Nothing outré, nothing exaggerated or self-conscious. The Brooks Brothers suit seemed to peg a man somewhere between Wall Street and his country house, by way of the Ivy League. (Continue)