This morning the Museum at FIT held its “Ivy Style” press conference. The exhibit opens tomorrow, and at last photos can be unveiled. (Continue)
It’s kinda cool to have your name on a book — especially when you didn’t even have to do anything.
Last week I got a copy of “Ivy Style,” the book, published by Yale University Press, no less, that accompanies the MFIT exhibit. It includes my Q&A with Richard Press from here. Other writers contributed chapters on related topics such as the British influence on Ivy garb, and Patricia Mears, the museum’s curator provided several overview chapters. (Continue)
The Museum at the Fashion Institute of Technology has granted Ivy-Style.com an exclusive behind-the-scenes glimpse at “Ivy Style” the exhibit as it reaches the final stages of preparation.
Above, passages from Fitzgerald’s “This Side Of Paradise” will adorn the walls. (Continue)
Four weeks from today Ivy Trendwatch will shift into overdrive. The developments of the past five years, during which we’ve seen the republication of “Take Ivy,” several Ivy and preppy books from around the world, the proliferation of trad blogs and tumblrs, and of course Ivy-Style.com, will presumably shoot to new heights of public awareness when the Museum of the Fashion Institute of Technology unveils its “Ivy Style” exhibit.
I got the publicity ball rolling with a story in the latest issue of Ralph Lauren Magazine, which posted on the RL site a few days ago. Head over here to check it out.
It’s going to be a wonderful autumn. I’ll be reporting from the front lines on all the festivities. Stay tuned to these pages for updates on get-togethers, especially for the tours that Richard Press will be leading. — CC
Ivy isn’t Ivy anymore. Now it’s called “preppy.” Except Brooks Brothers is back in the fold announcing, “American Ivy” and “Trad & True New Arrivals for Fall.” It all gets very confusing. Last year’s items weren’t “trad and true?” Maybe they were just preppy.
The Ivy Style exhibit, which opens September 14 at the Museum of the Fashion Institute of Technology, lets viewers make the choice whether the historic Ivy League Look I grew up with has evolved naturally into preppy or been vulgarized beyond repair. There’s plenty of old Brooks Brothers in the FIT mix, together with J. Press, The Andover Shop, Chipp, Gant, Langrock — all the old standbys.
Preppy and Ivy was the life that late I led. It was in my blood, genes, and most of the air I breathed. The Ivy League Look was officially declared dead in the late ’60s? Baloney.
The Ivy campuses exploded in the ’60s. The assassinations, Vietnam protests, and civil disorder all cast their mark on the Ivy League as on the rest of America. Amid the unrest, corporations continued to prosper, the suburbs fostered a second-tier business elite which fulfilled its business and social obligations wearing Ivy League suits to the office and patchwork madras on the 18th hole. It was the best of times in the worst of times and I was on the fringes of glory.
“Dick Cavett’s Clothes by J. Press,” appeared weeknights for a long run on ABC-TV beginning in 1968. Ryan O’Neal, the first preppy pop icon, was outfitted for “Love Story” at J. Press’ Cambridge store. Robert Redford’s corduroy for “All The President’s Men” was chalked on our mezzanine floor. Lisa Birnbach’s preppy sendup included J. Press in the Locust Valley Lockjaw Hall of Fame. PYG (pink, yellow, green) worked the margins, but corporate America did not tolerate sloppy dress. There were no casual Fridays.
In 1980 Harvard and Yale banners hung over the counters, Ivy League songs played in the background and old-fashioned Ivy League was aggressively merchandised by J. Press licensee Onward Kashiyama in 75 stores throughout Japan. Jesse Kornbluth’s article in the June 15, 1980 New York Times Magazine headlined, “New Boost For The Old Guard: Japanese men are discovering the (American) stores synonymous with good taste.” Paul Stuart and Brooks Brothers also joined the frenzy across the Pacific. (Continue)