Historic Texts


Dye Another Day: The Spread of Madras Madness in the 20th Century

Contributing writer Christopher Sharp takes us on an epic journey through the 20th century, charting how madras went from obscure resort wear to a national craze during the “guaranteed-to-bleed” days of the Ivy heyday. * * * If I were to create an Ivy-inspired urban myth, I would spin a tale of how the first



Russell Lynes On The Shoe Hierarchy, Esquire 1953

Despite the fact that you’re supposed to be learning to think for yourself, college has always been a conformist environment. Those with an excess of individuality may be respected, but are rarely popular. And even during the heyday of the Ivy League Look, not every student was a perfect example of the style. What became codified



The Not-So-Odd Jacket, 1954

Last week we ran a photo from 1954, the dawn of the Ivy heyday. The post was entitled “The Ideal” and featured tennis player Vic Seixas wearing a J. Press sportcoat for a Sports Illustrated clothing spread. Now, as promised, is the rest of the article. The piece is entitled “The Not So Odd Jacket”


Well Groomed Conformity

In 1947, a letter from the Student Tailor Shop gave official notice to Princeton’s incoming class of ’51 that the university required its own wardrobe. “The style of clothing worn around the campus,” it read, “is different from that sold in metropolitan centers and home town stores.” From four-button suits and detachable-collar shirts in the



Removing the Ivy League Stigma: Plimpton on Brooks

In 1993, five-odd years under new owners Marks & Spencer, now widely agreed to have veered the brand drastically off course, Brooks Brothers took out a six-page advertorial in The Atlantic Monthly celebrating its 175 years in business. Literary heavyweight George Plimpton was hired to write the text, which combines history with everyday goings-on at


The Only Way To Wear A Button-Down With Style, 1966

The San Francisco Chronicle recently chose a very intersting piece to run from its archives. The paper chose a 50-year-old piece brimming with anecdotes about the buttondown collar. It opens like this: The late Jack Kennedy looked up from his desk in the White House on a day in 1963. One of his aides had



Slipping Into Something More Comfortable

Today, on the long Fourth Of July weekend, I went looking for something to repost from Ivy Style’s first summer in 2009. I found this, which seemed apropos for everyone celebrating sockless. * * * This is the second in our efforts to digitize the work of G. Bruce Boyer, whose many fine articles on


Shopping The Men’s Department, From Sex And The Single Girl, 1962

  James Kraus, who’s been featured on Ivy Style previously for his book “Jet Age Cooking For The Bachelor Gourmet,” recently read Helen Gurley Brown’s 1962 best-seller, because that’s the sort of thing you read when you’re into vintage bachelorhood. He spied this interesting passage from a chapter called “Shopping In Men’s Departments” and forwarded


When Pigs Flew: GQ On The Porcellian Club, 1988

Yes, there was a time when GQ would run an eight-page story about Harvard’s most exclusive final club, The Porcellian. Not to boar you, but I don’t think this story would fly today. We’ll stop hamming and leave you with this fascinating tail. — CS & CC




Back To School: A Freshman Paper On Harvard Square Haberdashers

In the spirit of all the students presently packing up for their first semester at college, Ivy Style has the pleasure of presenting a piece of student homework. I say pleasure because getting to write about The Andover Shop and J. Press is certainly a lot more fun than having to take a remedial math course. The


Six Years Ago — The Ivy League Look

This post originally ran in February of 2009. This morning a member of our Facebook group posted a video of the song, which went up on YouTube a couple of years ago (and has only been seen 500 times since). It has been added below. We did a jazz post yesterday. This one’s for Squeeze. Give


American Dreams: Free & Easy + Ralph Lauren

Speaking of trad in Japan, the latest issue of Ralph Lauren Magazine has a feature about the Japanese publication Free & Easy. (It’s not by me, though I’ll have a quasi-relevant story coming out soon). Writes Josh Peskowitz: Each issue is organized to explore one aspect of the Free & Easy canon. These themes repeat periodically. Three