Writes the paper:
Simons, more than anyone, is the man who brought the “Ivy Look”, the apparently effortless American cool of the postwar years, to these shores. “It was an egalitarian tradition for a society that didn’t really have a lot of history in that way,” he enthuses. “It was like Savile Row for everyone.” His championing of Ivy moulded the styles of a succession of British youth cults, from Mods to suedeheads and skinheads.
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