Articles by Matthew Longcore

Gatsby at 100: Stylish Old Sport

By Matthew Longcore The Great Gatsby by F. Scott Fitzgerald, widely considered to be the great American novel, was first published on April 10, 1925. To celebrate the centennial, here is a look at Gatsby’s enduring impact on style. In an article for The Telegraph titled Why the Great Gatsby at 100 is still the


Nautical Style: An Interview With Tucker Thompson

By Matthew Longcore Last month I had the pleasure of meeting Tucker Thompson at a presentation about the America’s Cup. The event was hosted by Black Rock Yacht Club and attended by guests from other local yacht clubs including Cedar Point Yacht Club, where I am a member. Tucker is a sailing television host and


How to Dress Like a WASP: Nantucket Reds

This article about Nantucket Reds was published by our friend, Muffy Aldrich. Muffy is the editor of Salt Water New England: The Thing Before Preppy. Readers are welcome to subscribe to her Substack. I Took This at the Newport to Bermuda Race Start… …Which Was This Boat. And This Was the Committee Boat for Another


Made in America: Ivy Style Brands

By Andrew Hubert In case you haven’t heard, the United States has levied a 10% universal tariff and higher individualized tariffs on certain countries, including China and Japan. Even for traditional and ivy styles, much of the world’s clothing supply is manufactured and exported from Asia, particularly China. Many of our readers are gearing up


Summer is A Verb – The J. Press Brochure Spring & Summer 2025

By Matthew Longcore “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.” – The Great Gatsby, F. Scott Fitzgerald Summer is definitely my season. Despite growing up in


British Influence on American Traditional Clothing

By James H. Grant The United Kingdom of Great Britain has many well-known clothiers and outfitters: Aquascutum, Barbour, Burberry, Harrod’s, Liberty of London, just to name a few. Although less heralded perhaps, the firm of J.C. Cording & Co., Ltd., at 19 Piccadilly, London, is one of the finest brands for traditional men’s and women’s


Iconic Summer Style at The Kennedy Compound

By Anna Moore Although a far cry from 1600 Pennsylvania Avenue, The Kennedy Compound (as it was formally referred to) at Hyannis Port became quickly established as the ‘Summer White House’ for JFK and Jackie. Rose and Joseph Kennedy obtained the lavish property in 1928, evolving into a central hub and hideaway for their family


Ice Time in Andover

By Dan Covell I realized I finally needed a new wallet. The one I had was at least 15 years old, and while still serviceable, was deeply worn and frayed. Luckily, I was in Andover, Massachusetts, and that meant I could go to The Andover Shop and see what they had in stock. Why was


Brooks Brothers + Preppy Handbook Fan Club Giveaway

Brooks Brothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic button-down collar shirt with a giveaway in collaboration with the Preppy Handbook Fan Club. To mark the occasion, Brooks Brothers is giving away Ten (10) $125 Brooks Brothers Gift Cards. To enter the giveaway: Like the giveaway post on Instagram Follow @brooksbrothers


The Perfect Gift for the Ivy Style Woman

By Matthew Longcore There is nothing quite like the beauty of a handcrafted, one of a kind item. My talented wife, an artist with a home based studio, has run her own business for the past five years. We live near the New England coast and spend a lot of time walking the beaches of


Style vs. Fashion

By James H. Grant In the early 1970s, I knew a priest who served as the Catholic chaplain at Emory University in Atlanta. We occasionally conversed over a beer at Jagger’s, a local pizza restaurant. Father Genesse taught me the Latin expression: De gustibus non est disputandum. There are several nuanced translations of the phrase,


Brooks Brothers Celebrates 125 Years of the Button-Down Collar Shirt

By Matthew Longcore Brooks Brothers, America’s oldest retailer, is celebrating the milestone 125th anniversary of the iconic button-down collar shirt – known today as the “Original Polo® Button-Down” – with a special campaign. The campaign features nine individuals including Lisa Birnbach, author of The Official Preppy Handbook. In 1900, Brooks Brothers changed the course of


George Washington and the Gentlemanly Ideal

By Matthew Longcore He is the Father of His Country, the American Cincinnatus, the American Fabius, the Sage of Mount Vernon. George Washington – commander of the Continental Army during the American Revolutionary War and first President of the United States – was born on this day nearly three centuries ago – on February 22,


Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop

Interview with Constantine Valhouli, author of Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop Miles, Chet, Ralph & Charlie: An oral history of The Andover Shop chronicles how The Andover Shop, an iconic clothier in in Harvard Square, became an unexpected literary and jazz salon in the 1950s. At its center stood


From Brooks Brothers to Ralph Lauren

By Dan Covell Devotees of this space might recall pieces from last year written by my brother and me about the power of the Brooks Brothers brand in the Ivy Style universe. I was reminded of this again as I continued my research into Ivy League football souvenir programs at a recent revisit to the


Pleasant Encounter: The Tom Davis Interview

Note: Back by popular demand, the Tom Davis interview with Christian Chensvold was first published on March 25, 2019. To see the original post with comments PLEASE CLICK HERE.   When I first arrived in New York, I was told about an old guard legend named Tom Davis, who had been running the custom shirt program at Brooks



Enclothed Cognition: The Art and Science of Being Well Dressed

By Matthew Longcore Look smart, feel smart, be smart…the superpowers of dressing well. It’s empirically true that clothes really do make the man or woman. The scientific evidence of this is something called enclothed cognition which was first revealed in the July 2012 issue of The Journal of Experimental Psychology by Hajo Adam and Adam


Princeton and Ivy Style

By Matthew Longcore In an article for Princeton Magazine titled Princeton’s Fondly Remembered Establishments (Winter 2024), Anne Levin recollects about “Landau, the ‘Ivy Style’ woolen shop that closed in 2021 after 66 years on Nassau Street.” The article also mentions “The English Shop, The Prep Shop, and Langrock on Nassau Street sold preppy men’s clothing