This week Todd Snyder sent out an email headlined “Trad to the Bone,” announcing a new collection of “authentic Indian madras shirts”, a patchwork madras sport coat, and a collaboration with sportswear brand Champion based on a vintage madras blazer.
While the use of “trad” by such a mass-market retailer is interesting, the offerings are more trad-with-a-twist. Which is not necessarily a bad thing: there’s a patchwork madras guayabera shirt that has a sort or Preppy-Papa-Hemingway vibe, and the aforementioned patchwork madras sport coat made in Italy with natural shoulders, curvy patch pockets and a barchetta chest pocket.
So yes, it’s not preppy in the purist sense, but if any clothing article from the canon can afford to let its hair down, it must be madras. — ET
Editor’s note: haven’t we seen this model before?
Note to Todd Snyder:
Your “patchwork madras guayabera” shirt is just a shirt with four pockets, not a true guayabera.
A real guayabera has pleats, is traditionally long-sleeved, and has extra stitching on the front and back.
Regarding the model’s reappearance: Yes, we have seen him before and his attitude and apparent lack of interest in why he has been hired haven’t changed.
https://www.ivy-style.com/wp-content/uploads/2020/11/512240_MT01_010_R_2000x.jpeg
No comment
I’ve never heard of Todd Snyder, but I like that sport coat on the link (the single pattern, not the patch). And yes, as a group I think we previously concluded that the above model is a prior romantic partner of Ned Beatty.
Funny, I started typing before really reading the existing comments and then read Paul’s comment immediately above. I agree with Paul and was about to post:
I believe we have seen that model in that fine cinematic masterpiece, “Deliverance” but he seems to have lost his banjo.
“I believe we have seen that model in that fine cinematic masterpiece, “Deliverance” but he seems to have lost his banjo.”
You are being facetious, of course, Deliverance was made in 1972. Here is a contemporary photo of the banjo(ist):
https://www.atlantamagazine.com/great-reads/deliverance/
i really like that madras jacket.
Glad to see more madras around. I still thing the model looks like Scut Farkus, Ralphie’s nemesis in A Christmas Story.
I just assumed the model was Todd Snyder.