September 2012

Behind The Scenes With Gant At Yale

Today Gant unveiled its new fall marketing campaign. Back in the spring, when the campaign was prepared, Ivy Style was invited to tag along as the company descended on the Yale campus. It’s all part of Gant’s continued interest in connecting with its roots. Founded in 1949 as a shirt manufacturer in New Haven, CT,


Take Ivy Style

During the press conference for “Ivy Style” at the MFIT, Andrew Yamato took video while on assignment for A Suitable Wardrobe. Included in the video above are remarks by Patricia Mears, Richard Press, G. Bruce Boyer and Christian Chensvold.


Students Only: Southern Tide Back-To-School Giveaway

Update: Using an online random-number generator, the winning comment belongs to that of Wasser. Congratulations, and thanks once again to Southern Tide. * * * Attention starving college students, someday soon you’ll be a young captain of industry with your own private jet, but right now you’re just racking up student loans and wearing cheap


Back To School With Willie Gillis & Southern Tide

It’s September, and many of you readers are no doubt hitting the books just like Willie Gillis here, a fictional character created by Norman Rockwell in the 1940s. And because style and intelligence complement each other so well, we’ve got an extra-special giveaway to make sure you look sharp when you show up for an


Ivy Style Opening Night Party

Last night the Museum at the Fashion Institute of Technology celebrated the opening of “Ivy Style.” Here are some photos of the revellers. Above, David Mercer of Mercer & Sons, wearing his Hasty Pudding Club tie; G. Bruce Boyer, Richard Press and Christian Chensvold.




Young Man/Old Man: J. Press And The York Street Collection

The concept of age was the recurring topic of conversation at the J. Press York Street presentation yesterday. Held at the Yale Club and in conjunction with New York Fashion Week, the event drew a surprisingly large crowd of fashion and media types likely more familiar with York Street’s creative directors — Ariel and Shimon


Social Primer Debut Collection

Yesterday K. Cooper Ray, the Southern gent behind Social Primer, debuted his new mini-collection of neckties and blazers. Previously Ray had collaborated with Brooks Brothers, but has now struck out on his own. Held at a presigious private club, models were supposed to represent fraternity pledges and the blazers, in navy and red, come with