February 2012

Brooks To Open Princeton Store

Though Brooks Brothers is the definitive Ivy League clothier and Princeton arguably the most stylish campus back in the day (which gets Charlie Davidson’s vote? Yale — and Charlie works in Harvard Square), the company has never operated a store in Princeton — until now. Brooks has just signed a lease in Palmer Square and


Ivy Trendwatch: Fanarchy In The UK

This edition of Ivy Trendwatch is focused on the United Kingdom, where there are several news items worth mentioning. First off is the February issue of Esquire UK, which carries this article on “Hollywood and the Ivy Look” (the article evidently has an accompanying fashion shoot; if someone can scan and send to us it


Brooks Brothers Fall/Winter 2012 Preview

Yesterday I rode up to the sixth floor at 346 Madison Avenue for a preview of Brooks’ next season. The spokesmen admitted the company hasn’t been playing up their heritage quite as well as it could, and the fall 2012 collection full of clever self-referencing.


Ivy Trendbotch: JC Penney Halts American Living Collection

The Ivy Trendwatch and prep-for-the-masses have been hit with a massive setback as JC Penney has finally pulled the plug on its disastrous budget-prep collection American Living, created in partnership with Ralph Lauren. When the collection launched in 2008, I was living in Los Angeles and went to the department store to have a look.


Squeezed! J. Press Goes Slim For 110th Anniversary

J. Press (or “J. Squeeze,” for old-school guys in-the-know) is finally getting into the heritage and slim-fit game with its new 110th anniversary collection. Here’s the skinny: Svelte guys will now be able to get a pocket-flap oxford in a more streamlined cut. How streamlined? I asked J. Press’ general manager for specs, but he’s