10K Run: New O’Connell’s Website Shooting For 10,000 Items

O’Connell’s recently gave its website a much-needed upgrade (in fact, so have The Andover Shop and Ben Silver).

We asked owner Ethan Huber for any inight on the new e-commerce interface, and here’s what he had to say:

Some of the biggest pluses a user will get are much speedier load times, new categorical breakdowns (hopefully easier to use), the ability to use manufacturer categories, and a ‘Just In’ category to help return customers see new items. Also the layout and the product pictures are improved.

The New Old Stock area, an old favorite, will return in full and we hope to get all of the products that were shown on the old site alive on the new site. Another benefit with the site is a streamlined connection to our in-store inventory. Now when a product comes through the door it is updated online. No more “I’m sorry but that just sold out.”

We are pouring product into the site, so customers will continue to see new things pop up as well as seeing their old favorites reemerge. Our last site had 3,900 items, the new one has about 1,700 right now. We’ll be over 4,000 in about two months, and we have no plans to cease until 10,000-15,000 items are listed.

O’Connell’s was founded in 1959 and is based in Buffalo, NY. — CC

5 Comments on "10K Run: New O’Connell’s Website Shooting For 10,000 Items"

  1. Kudos O’Connell’s! A much needed upgrade. I remember when I used to live in Buffalo and I would go to O’Connell’s and sort through the NOS on the tables in the back. In my opinion, there is no better shopping experience.

  2. O’Connell’s web site is one of my favorite shopping venues. Their customer service is exemplary. Ethan Huber personally called me the other day about the status of my most recent order. The revamped site is much better than the old one, but I was alarmed to see that the New Old Stock category currently only contains Sero shirts. I’m so pleased to read that this is only temporary.

  3. I will second O’Connell’s excellent customer service. I emailed them inquiring about pit-to-pit and shoulder-to-shoulder measurements and they responded with measurements later that day! It doesn’t get better than that.

  4. Dickey Greenleaf | November 17, 2012 at 7:41 pm |

    The Olive Tan, and the Brown Tan versions are fantastic, the Southwick brand is amazing.

  5. That is a beautiful jacket, equally at home with gray pants as with navy. I hope the new website will help O’Connell’s be even more successful.

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